Businesses, people, and brands can easily have their own channel on services like Roku (27 million subscribers) and Amazon Fire TV (30 million active subscribers), as well as AppleTV. Live streaming on your channel is also available. The cost is very reasonable and affordable for most small businesses.Read More
There are more ways than EVER to expand your reach. The newest consideration for all of you video content creators, is having your own TV Channel. Do it now, reap the rewards over the next couple of years…be the pioneer…just like Gary V and others.Read More
From OTT Summit 2019: Linear TV is holding on the 55+ age group tunes in for sports and news programming. Cord cutting continues to grow. Consumers have 2 SVOD services now and are open to adding 2 more.
Disney has the advantage of name recognition for their upcoming DTC awareness.
The driving force behind the new perspective is what’s happening with TV advertisers, who, facing diminishing returns on traditional linear TV placements, are now feeling greater urgency than ever to reach OTT audiences.Read More
There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery methods, such as Advanced TV, in order to effectively reach their target audiences. The Chicago Institute of Marketing (CIMA) recently hosted a panel of experts in the space to help make sense of Advanced TV,…Read More