There are more ways than EVER to expand your reach. The newest consideration for all of you video content creators, is having your own TV Channel. Do it now, reap the rewards over the next couple of years…be the pioneer…just like Gary V and others.Read More
From OTT Summit 2019: Linear TV is holding on the 55+ age group tunes in for sports and news programming. Cord cutting continues to grow. Consumers have 2 SVOD services now and are open to adding 2 more.
Disney has the advantage of name recognition for their upcoming DTC awareness.
The company, which aims to cater to younger viewers with premium content chopped up into “quick bites,” says it has already booked advertisers, including Protector & Gamble, Pepsi Co., Anheuser-Busch InBev, Walmart, Progressive and Google.Read More
The driving force behind the new perspective is what’s happening with TV advertisers, who, facing diminishing returns on traditional linear TV placements, are now feeling greater urgency than ever to reach OTT audiences.Read More
Video streaming platforms like Netflix are tipped to outstrip Rupert Murdoch’s Foxtel and other traditional pay TV services for market share in the next two years as competition grows for Australian subscribers.Read More
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.Read More
It’s the holiday season for data nerds: That is, Mary Meeker is delivering her annual Internet Trends Report — the most highly anticipated slide deck in Silicon Valley — again at Code Conference 2019.Read More
There’s nothing quite like the power of sight, sound, and motion in building an emotional connection with audiences. So it’s little wonder why television remains at the forefront of traditional advertising.Read More