Let’s talk about using OTT, which is over-the-top television, to extend your reach and brand by You. On TV, NOW!
What does having your own TV channel really mean?
Who should have their own TV channel? Statistics supporting connected TV as a revenue source. Example uses for a TV channel and marketing strategies. And then we’re going to talk about how it works.
Anyone can have their own TV channel on Roku, Amazon Fire TV, Apple TV, and for Live Streaming on multiple platforms at the same time.
Who should have a TV channel? Well, anyone who already has a YouTube channel, Vimeo or Facebook videos is someone who should think about having their own TV channel:
- independent filmmakers,
- chambers of commerce,
- business meetup organizations,
- school districts for their sports events and plays,
- sports teams, high school and up,
- sports complexes
- small businesses,
- large businesses,
- nonprofit organizations,
- religious organizations,
- musicians and bands,
- radio show hosts,
- financial planners and
- real estate agents.
- There are 27 million active Roku users and 30 million Amazon Fire TV active subscribers.
- Your clients and fans learn about you at home on their own TV.
- eMarketer found that viewership for connected TV, which is defined as TV delivered via the internet, via smart TV or another device such as a Blu-Ray player, game console or Roku, is up from 51.7% in 2017.
Over-the-top TV, OTT, is the same as Roku, Amazon Fire TV and Apple TV. OTT viewing has become a mainstream media behavior in the US. 64 million homes use over-the-top TV. Among homes with wifi, OTT has a 66% reach. The average home viewed 86 hours of OTT content across the month. This was spread across 17 average viewing days.
The majority of OTT viewing households still have traditional TV subscriptions. 65% are cable and satellite subscribers. 19% are cord cutters. And interestingly enough, 16%, or the younger generation, 16% are cord nevers, meaning they have never had a cable or satellite subscription.
There are nearly as many OTT households as there are DVR households. Let’s look at the graphics at the bottom here. We can look at a three month average, in December of 2018, where we can see there were 68,000 DVR households and 61,000 OTT households. So if we fast-forward to March of 2019 and we look at that three month average, there are 69,000 DVR households and 64,000 OTT households. So OTT is gaining on the DVR households.
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Here are some example uses of having a TV channel for your business or your brand.
An influencer says, “Our YouTube channel viewers are growing by leaps and bounds. We wanted to reach an additional audience without a lot of work. We implemented our own TV channel with the same videos. Our audience grew by thousands. We monetized the channel and actually make more money from our TV channel than we do with our YouTube channel. We can’t be demonetized based on our content. It’s freedom.”
Podcaster wrote, “Our podcast has a nice size audience. We record our podcasts on video as well as audio. When we added our TV channel and told our audience about it, the audience not only loved it but are subscriber base went up within hours. Monetization was so much easier with our TV channel because we are in complete control.”
A financial advisor said, “Our office has a YouTube channel and a Facebook business page with videos. But our older clients love to tune into our channel on Roku or Amazon Fire TV. They get to see our latest news, events, updates and advice. We give new prospects a list of places where they can view our information. Having a TV channel is pretty impressive.”
A local restaurant says, “Having our own food channel has increased our revenue considerably. We highlight our specials and talk about the ingredients and preparation. We have become much more focused on sharing video, and the results are more patrons and more revenue.”
A school district says, “This was one of our best decisions ever. No parent or grandparent ever has to miss a game, a concert, a play or a musical performance. All of our events are recorded on video so now we either live stream the event or record it and upload the video replay to our channel. We also put announcements and upcoming events and schedules on the channel. And the kids love seeing themselves on TV.”
Chamber of commerce says, “We are a small chamber of commerce in a small town. Adding a TV channel to our marketing strategy has allowed our business owners to market themselves day after day with just a small monthly payment. Our membership loves this option. It keeps our town aware of all special events.”
A local church says, “We have a lot of folks who can’t make it to church every Sunday because of a decline in their health. Sometimes families need to stay home on Sunday because someone in the house is sick. All they have to do is pull up the most recent service on our TV channel and they can all watch together at their leisure. We have YouTube and Facebook, but having the TV channel has helped our congregation feel together no matter where they are.”
A local band says, “We have a strong following and tons of videos online. We decided to invest in a TV channel for additional exposure. We are booked solid through the next year. Some of our fans watch our show on Roku or Amazon Fire TV. If they can’t be there in person, they can always enjoy the show on their big screen later. Having our own channel has been a huge win for us. We even have bars and venues that leave our channel on during the day when there is no live music.”
A local orthodontist says, “Sometimes our new, young patients are a little scared about coming to see us for the first time. We give mom and dad a list of places they can view us online like YouTube, Facebook, and our TV channel. The kids can sit and watch our about us videos and see other children smiling and happy in our office. Not only does this help the kids prepare for their first visit, but it helps reassure mom and dad that we really are a friendly and compassionate group of professionals who care about kids. Having our channel has been super rewarding.”
A local pediatrician says, “Our channel serves many purposes. We have videos about different diseases and common childhood issues. Parents can watch 24/7. We also have about us videos for all of our doctors and staff members. The kids get to know us long before they come in to see us. It decreases their fear and anxiety and makes for a fun appointment. We also update our clients on the latest bugs going around: colds, flu, stomach viruses. Potential clients who do not know us can watch our channel first and then decide if they want to use our services. Our schedules are getting fully booked.”
A local car dealership says, “This venue helps us sell every day of the week and in the evenings too. Customers get to know our sales team. We earn their trust with every testimonial video and every picture of happy, smiling clients in our videos. Our channel sells for us 24/7. Our high-end cars that sell to an older population are highlighted. These folks may not be YouTube users but they all are watching TV.”
And another chamber of commerce says, “We use our channel to highlight a different business all week long. We post events, information, interviews with members. It compliments our YouTube channel and our Facebook business page. Our members love seeing themselves, and new members are joining because we are so member-centric in our marketing.”
Some of the sample channels that you can see on Roku and Amazon Fire TV include the Valerie V Show, Approved Senior Network TV, Cigar Pairings & Reviews, Sightings, Learn Sign Language, Golf Academy, Golf Tips TV, Vintage Black Cinema, Crowdfund TV, Vibes, Fountain of Life House of Worship, Beaver Cleaver, and Fortnight TV. These are just samples, there are many, many others.
Here’s how the process works.
If you’re interested in having your own TV channel, you’ll want to make an appointment with us to discuss all of your channel options. You can lease annually or purchase a channel.
- Then you sign a contract, pay a setup fee.
- You provide the logos and the wording for your channel.
- We take care of the rest.
- The system uploads and establishes your channels.
- You decide on your monetization strategy, which we can help you with.
- You can use sponsorships. You can do seven-minute ad rolls.
- We talk about all of that and explain how that process works if you’re interested in the monetization.
- You can announce and promote your channel on all platforms and then decide on live-streaming options for the future, which is completely optional.
To set up an appointment with us, email us at [email protected] or call 314-310-7057. It’s a free consultation. There is no obligation.
We set everything up just to give you a little bit of education and learn more about you. Thanks for watching our presentation, and we look forward to seeing You. On TV, Now!