On-Demand

Half of Americans embrace connected TV

That’s according to eMarketer , who found that viewership for connected TV (defined as TV delivered via the internet, be it via a smart TV or another device, such as a Blu-ray player, game console or Roku) is up from 51.7% in 2017.

That’s according to eMarketer , who found that viewership for connected TV (defined as TV delivered via the internet, be it via a smart TV or another device, such as a Blu-ray player, game console or Roku) is up from 51.7% in 2017.

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Is TV dead? No…It’s simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery methods, such as Advanced TV, in order to effectively reach their target audiences.  The Chicago Institute of Marketing (CIMA) recently hosted a panel of experts in the space to help make sense of Advanced TV,…

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