Ad Revenue
8 Reasons to Start A TV Channel Now (And How to Make it Happen)
Businesses, people, and brands can easily have their own channel on services like Roku (27 million subscribers) and Amazon Fire TV (30 million active subscribers), as well as AppleTV. Live streaming on your channel is also available. The cost is very reasonable and affordable for most small businesses.
Read More“Short Form” Video Content is Awesome! Here’s How We Know…
The company, which aims to cater to younger viewers with premium content chopped up into “quick bites,” says it has already booked advertisers, including Protector & Gamble, Pepsi Co., Anheuser-Busch InBev, Walmart, Progressive and Google.
Read MoreSubscription OTT vs Ad-Based Revenue- (Ads are Catching Up)
The driving force behind the new perspective is what’s happening with TV advertisers, who, facing diminishing returns on traditional linear TV placements, are now feeling greater urgency than ever to reach OTT audiences.
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